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The Official Languages Commissioner Graham Fraser is Coming to Town

Written by Accent NB on .

Graham FraserOn Thursday March 7, 2013 from 3:00 pm to 7:00 pm aura lieu une table ronde suivie d’une réception à l'Hôtel Delta Beauséjour, à Moncton.

In presence of the Official Languages Commissionner Graham Fraser, the goal of this event is to illustrate the advantages for the business community to do business in both official languages. You will learn from business people just like you, who have put this practice in place, how beneficial it has been for them to attract and retain customers.

Who should attend? Business owners, entrepreneurs, managers, supervisors, and first-line employees.

For more information or to register (no fee applicable), call 506-861-6352 / 1-855-322-2368, or send us an email: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Increase Your Business Opportunities In the Francophone Market

Written by Accent NB on .

You wish to increase your clientele in a bilingual market? ACCENT can help you!

Join us to discover simple strategies to offer an outstanding customer service in a bilingual market!

Learn how to increase your share of the bilingual market with the help of tools and advice offered to you through the ACCENT program.

Click on the links below for more information on sessions presented by Ms. Aldea Landry:

Accentuate your customer service!

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Bilingualism, An Economic Advantage Says CÉNB

Written by Accent NB on .

Commentary by Lori-Ann Cyr, President of the Conseil économique du Nouveau-Brunswick inc.

(source : CÉNB website)

Bilingualism in New Brunswick is at a deciding point. Instead of hammering away at this important asset, New Brunswick should follow the new international trend and “approach” bilingualism from an economic angle.

Europe is more and more interested in the connections between languages and the economy. In Switzerland, according to research directed by Professor François Grin, a specialist in the economy of languages and education, it is estimated that foreign language skills contribute to 10% of the GDP. The fact that people, organizations and businesses can communicate, work and do business in three, four or five languages gives Switzerland a competitive advantage worth over $50 billion a year.

Bilingualism needs to be part of a provincial economic development strategy oriented toward the potential inherent in New Brunswickers’ language skills. The province has to showcase the Francophone, Anglophone and bilingual nature of its population, not only to strengthen economic ties with Francophone and Anglophone countries but also to heighten this major competitive advantage. New Brunswick needs to use this economic strength to position itself on the international scene.

As well, if New Brunswick wants to utilize its bilingual status as an asset to the economy and to employability, it has to continue to highlight learning and experiences, in both French and English, among youth and the population as a whole. It is important to note that according to the 2006 Census, the employment rate for bilingual persons in Canada is higher than that of people who only speak one of the two official languages. According to researcher Alex Armstrong of Queen’s University, bilingualism is a form of human capital with an innate value on the labour market and that tells employers that a person has the will and the ability to learn.

In a situation where the province needs to increase revenues and reduce the deficit, it has to use its assets to create a competitive advantage. As a province, why not follow the European trend and make bilingualism our brand.

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Upcoming Training Workshop

Written by Accent NB on .

When & Where: ‣ Future Inns Moncton (in english), November 2 at 9:00 am to 12:00 pm
‣ Centre of arts and culture Dieppe (in english), Novembre 7 at 9:00 am to 12:00 pm
‣ Marshlands Inn of Sackville (in english), November 9 at 1:00 pm to 4:00 pm
Cost: $149 + HST each company (max. 4 employees per company)
Training Language: French

Training Outcomes

The Accent Program’s training session is designed to enhance and strengthen your business’ capacity to offer quality customer service in the province’s two official languages while also increasing your customer base. More specifically, following this training, you will be better informed and equipped to:

  • Diagnose the linguistic capacity of your company
  • Identify areas of improvement and set short, medium and long-term objectives
  • Use the services and tools available as supports in achieving your linguistic objectives
  • Expand your access to the Anglophone market and improve your services to Francophones

Avantages

In addition to the training workshop, your business will automatically become a Accent program member. You will receive a promotional kit to advertise your efforts to provide quality services in both languages. You will also have access to a private Website reserved for Accent members only.

Do not miss this unique opportunity to grow your business’ visibility with English and French customers in the province and elsewhere!

For more information, visit Accentnb.ca or call 1-855-322-2368.

Register today!

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Canadians need greater access to second-language learning, says Graham Fraser

Written by Accent NB on .

In the lead-up to Canada’s 150th birthday, Commissioner of Official Languages Graham Fraser is recommending that the Prime Minister double the number of young Canadians who participate each year in second-language exchanges across the country in order to promote a better understanding and appreciation of Canada’s linguistic duality.

“Despite the fact that the Official Languages Act is now into its fifth decade, it is still a challenge for some to recognize linguistic duality as a Canadian value and as a key element in Canada’s identity,” says Fraser. “It is important that the government do a better job of stressing the importance of Canada’s official languages and increasing the opportunities for second-language learning by working with post-secondary institutions, the provinces and the territories.”

The Commissioner’s recommendation is included in his 2011–2012 annual report. The report stresses that, in five years, when Canadians celebrate their country’s 150th anniversary, they should be able to celebrate Canada’s linguistic duality—and enjoy its presence—across the country.

“Ultimately, the future of Canada’s linguistic duality depends on two factors,” explains Commissioner Fraser. “The degree to which English-speaking Quebecers and French-speaking Canadians outside Quebec are able to maintain a strong, vital linguistic environment in which they can live their lives fully in their language, and the degree to which Canada’s two majority communities embrace Canada’s linguistic duality as a key element in Canadian identity, regardless of whether they speak both official languages.”

The annual report also includes an analysis of a typical visitor’s experience in the National Capital Region, a study announced last year amid considerable interest. The objective was to determine whether it was possible to be served in French at various locations throughout Ottawa and in English in Gatineau.

“Our observations showed that there is substantial bilingual capacity for visitors to Canada’s capital, but that it is often invisible,” says Fraser. “Almost all hotel employees we met in downtown Ottawa could serve their guests in both languages, but greeted visitors only in English in almost all cases. In a way, bilingualism is Ottawa’s best-kept secret.”

The Commissioner’s report also includes several examples of Canadian companies that are more competitive because they operate in both English and French. In Canada, as elsewhere, clients generally prefer to do business in their first official language and feel more comfortable when they use it.

According to Commissioner Fraser, “the federal government does not hesitate to support Canadian businesses when they need to acquire new skills that give them a competitive edge in the market. It should therefore support them in their efforts to leverage and promote linguistic duality in Canada and throughout the world. This will create a win-win situation for the Canadian economy and for consumers.”

As in previous years, the annual report describes investigations, audits and court remedies that were used to take a closer look at how a number of federal institutions complied with the Official Languages Act. It also reports on the number of complaints filed by members of the public and employees of the federal public service, which is an indication of compliance issues within federal institutions.